Forever 21 London Launch | Event

The forever 21 logo in white on a large black screen at the Forever 21 UK launch party in London
Forever 21 in London: Finally!
Since Forever 21 launched their Birmingham store late last year, I’ve been eagerly awaiting a Forever 21 London launch (before the location was confirmed, I was actually thinking about saving up and heading to the Bullring for a shopping spree). Thanks to the lovely Sandra of 5inchandup, on Wednesday evening, I was given the opportunity to attend the Forever 21 London launch party!
a large green, pink, and yellow pier construction at the Forever 21 UK launch party in LondonBip Ling was on the decks (and fronting the launch campaign). There were fortune tellers, a very well-stocked teepee bar, and roller girls. Catering was by the ‘Meat Wagon’ food truck (plus a lovely selection of old-fashioned pick-n-mix), and manicures were by Wah! Nails, so it definitely shaped up to be a great night. I don’t think the well-loved American brand could have done a better job establishing themselves on the London scene.Pictures from the Forever 21 Launch Party in London, UK with new launch accessories and a table full of sweets
And then came the holographic catwalk show; by far one of the best representations I could have imagined, and which left everyone in complete awe. Jewellery samples and accessories were also there, giving any of us who haven’t yet been exposed to Forever 21’s products a great idea of what to look forward to!
…so, not a bad start to my birthday week, all in all – more on what I got up to in my review on All Star Lane’s, Bloomsbury.
Forever 21 opens at 360 Oxford Street (opposite Bond Street tube station) on Wednesday 27th July; head over to Forever 21 EU Facebook page for more details and pictures from the launch!
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