Is it just me, or is blogger ‘hype’ not much of a thing, any more? When I first started blogging, everyone had their ‘Holy Grail’ products, and it seemed that four of five of them would be on everyone’s lists. Nowadays, there seems to be a lot more diversity in the products that get reviewed – we’re spoiled for choice.

Anyway, Anastasia Beverly Hills’ Dip Brow Pomade is one of the few products that has had a bit of a hype surrounding it – all over YouTube, Instagram, and the Blogosphere, and with a dozen copycat versions, at least. Obviously, as a big believer in good eyebrows being a necessity for, well, everyone, I had to pick some up when I was in New York.

Worth the hype?

Yes. It’s waterproof, but blendable, and unlike a lot of the cheaper copycats, it’s not at all drying. No flaky eyebrows here, thanks. It’s also available in twelve shades, which means it’s pretty easy to get one that matches your own (the one pictured here is Auburn).
And yes, £15 seems a little steep for such a tiny pot, but I’ve used mine daily, for 9 months, and I’m not even halfway through the pot.

One word of advice: I’ve used it both with and without the Anastasia Beverly Hills Duo Brush, and you’re going to want to invest in one. It’s soft, but dense, which makes blending so much easier, and gives a really natural final look.

Go, buy. Now.

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