I know what you’re thinking; ‘Fran, didn’t you write that post about how badly you did at an interview? Weren’t we all surprised when you got that job?’…and the answer to both is clearly, yes.
But, in the two years postgrad that it took me to get to that very bad interview, I did finally manage to get the application part right, and I know a lot of us want to break into social media and marketing, so I’m going to share what I learned, and hope you make more use of it than I did. So, here we go: how to get a job in social media.
1. SHOW OFF YOUR BLOG
With the debates that have been happening in social media, lately, it can be easy to feel as though bloggers still aren’t taken seriously by the marketing (or journalism) industry, and a lot of us still don’t list ‘blogging’ on our CV, or glaze over it. The truth is, though, that blogging and running your own social media accounts to fit your blog’s image – conducting yourself in a relatively professional manner online, or working to a ‘theme’ – seriously shows the kind of skills that those recruiters are looking for. Having that kind of hands-on practice of keeping your social presence consistent is something that can’t be taught, and shows that you can adapt to your audience.
2. LEARN AS MUCH AS POSSIBLE
Stating the obvious, much? But hear me out: there is so much that we do as bloggers, but take for granted. Do you use SocialBlade? Check your DA rank every time it’s updated? Have a basic grasp of SEO? Know how to schedule tweets, and check how successful they were? These are all skills they need! This is hands-on, real life, knowledge of analytics.
The same goes for those blog photo editing and layout skills – whether you’re doing them on Photoshop or PicMonkey, most companies are glad to have someone who can edit photos quickly on their social team.
3. KNOW YOUR BRANDS
This is probably one of the most important tips I can give; as a blogger, whether you’ve worked with brands or just read a lot of blogs that feature campaigns, you have a lot of insight into which brands are doing it right. Those brands whose social campaigns seem to be everywhere for weeks at a time? That one event that everyone seemed to be invited to, and took over your entire Instagram feed? Those are the ones you want to make note of. Literally. Get a notebook and just jot them down whenever you can, so you have a list of references ready to go, when it comes to a trial task or an interview. It’ll put you above and beyond so many other candidates, and show you have your finger on the pulse.
4. SPRUCE UP YOUR LINKEDIN!
I am the first to admit, I never really took my LinkedIn seriously until a few months ago, but it’s probably the best online tool for finding vacancies in any field, let alone social media and marketing.
The great thing about LinkedIn is that you can upload presentations, articles, blog posts, pictures, and videos of things you’ve worked on – whether at your day job, internship, or on your blog – and we all know visuals are a big plus when it comes to this industry.
Hosted a cool event? Post a video or some pictures! Worked with some great brands? Leave a link to the posts! It all really helps give a well-rounded idea of your achievements.
5. USE THOSE CONNECTIONS
It’s a bit ballsy, but it works – I know at least 5 bloggers who have tweeted or emailed brands they’ve worked with in the past for internships or vacancies, and have been taken on by the team. If a brand’s worked with you, and has been left with a good impression, there’s no reason they wouldn’t at least consider you for a social role, and the same goes for PR or marketing agencies who’re familiar with your work, too. Can’t hurt to try, right?
What are your top tips for using your blog to bag that job, or how to get a job in social media?
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